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Today's armed conflicts have different backgrounds. Some countries are fighting to gain independence, others for influence, and still others are experiencing civil wars. Among the most frequently cited causes of conflict, there are primarily cultural, ethnic and religious differences. Increasingly, they also include environmental threats. These can occur when, for example, one country uses a chemical agent that threatens the environment or the people of a neighboring country. The purpose of this article is both to present the relationship between social communication and modern conflict and to point out the dangers that can be caused by social communication conducted inadequately. The authors also wished to provide insight into the impact of the democratization of social
communication on the conduct of modern conflict and the value of properly conducted social communication.